From PPC Blog : http://tools.ppcblog.com/flowchart/ppc-flowchart.gif
Not really sure why it's a GIF, but ok. |
This flowchart from PPC Blog does a pretty decent job of outlining the implementation and refinement of a Pay-Per-Click Campaign.
Left side is flow from top to bottom, right is purpose and details.
Roughly translates into:
- Start by defining Business Objectives and the expectations and needs from PPC advertising
- Do Keyword Research by tapping into available information and keyword tools
- Build initial Ad Campaigns & Groups based upon targeted demographics and relevant keyword groupings
- Define Match Type based upon range of relevant searches for targeted keywords
- Create Syndication Strategy for additional targeting methods and other search engines
- Write high quality Ad Copy to attract relevant attention and improve Quality Score
- Manage Bid Strategy based upon needs and budget
- Analyze your results, and use data to refine Keyword Research and Bid Strategy
This picture is a bit outdated, because it doesn't take into account Remarketing (targeting people who have already visited your site), but is still a solid flowchart.
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